Recently, RichL Luxury Global PTE.LTD. (hereinafter referred to as RichL Group) and Savills successfully held a strategic signing ceremony. RichL Group appointed Savills to provide construction project management services for its investment projects such as STEFANO RICCI flagship shop in China, SR Lounge, RichL Group headquarter office in China and boutiques around China.The investment projects mentioned above will be launched in landmark properties such as A+ department stores, luxury hotels 5A office buildings. RichL Group and Savills had an in-depth discussion on the mode of cooperation between luxury brands and innovative real estate, hoping to perfectly integrate project management and commercial art, interpret high-quality living life and humanistic values and jointly create a unique luxury place in the commercial center to achieve the strategic cooperation.
If luxury brands provide people with a high-quality lifestyle, an all-round store management is the medium to convey the brand concept and a strong backing to highlight the brand value. In recent years, the cooperation between high-end brands and project management services has become increasingly close, which is also the resonance of both social and humanistic aspects.Brand art blends into project management, while commercial space transmits brand culture. As a result, diversified quality life with value is built up.
From Florence to Beijing, it is an encounter across more than 8,000 kilometers and an era. It is an ingenious integration of noble life and high-end service. RichL Group and Savills have worked together to tailor the project management plan for STEFANO RICCI flagship shop in China, which is located in the heart of Beijing’s CBD, offering the prestigious an exclusive Italian lifestyle.
STEFANO RICCI is an Italian brand dedicated to men’s luxury and lifestyle. It is headquartered in Florence, known as the Rolls-Royce of garment. Over the course of more than 50 years, from material selection to hand cutting, from design concept to luxury finished product, STEFANO RICCI has been 100% Made in Italy. Each boutique also adheres to its brand spirit, with its Italian interior material showing brand’s Italian flavor through high quality.
“With the rapid development of China’s economy, people’s living standards are getting higher, pursuing high quality of life. Therefore, consumption upgrading is becoming a trend. As the Chinese market is the top priority for most luxury brands, the founder of the brand, Mr Ricci, and RichL Group attach great importance to Chinese market and feel full of confidence in it. SR pursues craftsmanship and pay extreme attention to every detail of the product. The professional construction project management is crucial, as shop is one of the important links. The Savills team is experienced and trustworthy. For future projects, RichL Group and Savills will march together.”
Savills is one of the world’s leading real estate service providers with a team of talented project managers and extensive experience in retail, shopping centres, industrial field, education, healthcare, hotels and leisure facilities, offices, residences and mixed-use projects.Savills provides clients with specialised and customised services tailored to their specific needs during project development and construction, helping companies reduce risks and protect their clients’ interests.
“Since 1995 when Savills entered China, it has been committed to providing one-stop real estate consulting services and enhancing the market value of many well-known domestic and international brands in the spirit of being professional and reliable. China Central Place in Beijing, as a business landmark in the prosperous area of CBD, is a fashionable place boasting international art of living with more than 2,000 brands around the world. Savills is honored to partner with RichL Group and provide construction project management services for STEFANO RICCI flagship shop in China Central Place, creating the infinite possibilities for high-end commercial and cultural spaces. ”
About RichL
RichL Luxury Global PTE.LTD.(referred to as RichL Group) is a group company focusing on investment, mainly including: luxury brand operation, energy trading, health and other fields. As the world’s largest partner of Italian men’s luxury and lifestyle brand Stefano Ricci, RichL Group operates in Southeastern Asia and China. In the future, RichL Group will continue the thorough development in Chinese market, planning to open Stefano Ricci boutique stores in Class A shopping malls and some international airports among 15 major cities including Guangzhou, Chengdu and Wuhan, providing discerning consumers with a wonderful luxury experience.